MORE THAN A STORY.
A STANDARD OF EXCELLENCE.
YES& MEDIA elevates narrative storytelling around women's sports & the deeply human stories surrounding the game.
Built for clients committed to content that honors athletes, resonates with audiences, & grows the entire ecosystem.
WHERE AWARD-WINNING JOURNALISM MEETS CINEMATIC STORYTELLING.
YES& MEDIA is a women-led, purpose-driven team with deep industry roots & experience creating culturally impactful stories. In a content-saturated world, we focus on substance, intersectional narratives, & multidimensional people.
Rooted in Journalism
We bring objectivity, deep research, & zero tolerance for watered-down nuance. We know the history, context, stories, & subtleties of women's sports because we've been in this game for decades—not because it's trending.
Built on Authenticity
We crew stories, not quotas. Black queer woman athlete? Black queer women on the team. Smart to have an all-LGBTQ+ or women-led crew? Done. We build teams that share our subjects' identities & experiences because that's how authentic storytelling actually works.
Flexible Partnerships
We partner with brands, agencies, production companies, athletes, & event producers to deliver authentic content across all formats—campaigns, documentaries, live events, & more. We work as consultants, production partners, or full-service from concept to post—whatever your team needs.
TRUSTED BY THESE GAME CHANGERS
The global women’s sports audience is powerful, engaged, & untapped. Brands that embrace & prioritize women fans can unlock the game’s fastest-growing market.
- Global revenue for women’s elite sports is expected to surpass $2.35 billion in 2025 1
- 1 in 5 fans have already purchased from brands investing in women’s sports 2
- Women control or influence 85% of consumer spending 3
- Online videos have a 92.3% audience reach among internet users worldwide 4
- 86% of sponsors said their investment in women’s sports met or exceeded expectations 5
- 93% of brand decision-makers are optimistic about the future growth of women’s sports 6
- Women control $31.8T of worldwide spending; set to control $100T by 2048 globally 7
- LGBTQ+ purchasing power globally is estimated at $4.7T 3
- Black Americans wield $1.98T in buying power; set to rise to nearly $3T by 2030 8
When leagues, teams, & brands tell stories that reflect women’s lived experiences, they create emotional resonance that translates directly into engagement & spend.
- 66% of women sports fans say sports organizations don’t understand or appeal to them 7
- 39% of women sports fans say brands miss the mark entirely & 55% say brands don’t understand them at all 7
- 50% of non-mothers feel especially misrepresented by current brand marketing strategies 7
- 91% of women sports fans believe it’s important for brands to support social issues 7
- 32% women's sports fans are more likely to purchase from brands supporting women's sports 2
- Fans are 2.8x more likely to purchase products recommended by women athletes versus other influencers 2
- Women’s sports fans have a values-first mindset & prioritize brands who demonstrate integrity & social responsibility 9
In a landscape where 62% of creators share unverified content, journalism provides the rigor, credibility, & trust that brands & audiences can’t afford to lose.
- Journalism enhances brand marketing by combining storytelling, credibility & extensive research into content 10
- Journalism plays a fundamental role by enhancing the content’s quality and authenticity 10
- 62% of creators said they don’t vet the accuracy of content before sharing it with their followers 11
- Only 17% of content creators say documentation and evidence is their top factor in gauging credibility 11
- 53% of U.S. adults say they at least sometimes get news from social media and almost 40% of young Americans aged 18 to 29 “regularly” get their news from influencers 12
- 66% of Americans are extremely or very concerned about people getting inaccurate information from AI 13
SOURCES
1. Deloitte (2025) 2. Parity (2025) 3. World Economic Forum (2025) 4. Statista (2024) 5. Women’s Sport Trust (2024) 6. Fortune (2025) 7. The Collective, Wasserman (2025) 8. Sportico (2025) 9. Forbes (2025) 10. The New York Times (2025) 11. UNESCO / CNN (2025) 12. Pew Research Center (2025) 13. Reuters (2025)
