MORE THAN A STORY.
A STANDARD OF EXCELLENCE.
YES& MEDIA is a storytelling studio for deeply human content that explores identity, culture, & community.
We craft authentic storytelling across nonfiction, narrative-driven formats & live events as consultants, production partners, or a full-service studio handling everything from concept to post.
From sports to music to culture, we make cinematic content about the complexity of being human with the richness & depth marginalized stories deserve but rarely receive. Most audiences want stories that honor history, nuance, & context. We design every project intentionally to meet that moment.
CULTURAL CREDIBILITY
AWARD-WINNING JOURNALISM
COLLABORATIVE STORYTELLING
ROOTED IN JOURNALISM
Women-led with deep industry roots & experience producing culturally-impactful stories about real people & real stakes.
CREWED WITH INTENTION
We match creatives with shared identity & lived experience. Inclusive teams + safe sets = authentic content.
CRAFTED WITH EXCELLENCE
We bring substance through work built on journalistic methods that showcase the unifying power of great storytelling.
DELIVERED WITH FLEXIBILITY
Full-service production, embedded expertise, or strategic consulting. Brand campaigns, docu-series, live events.
WOMEN AUDIENCES ARE OVERLOOKED & UNDERSERVED.
Women have $31.8T in buying power ($100T by 2048).
Women control 85% of consumer spending.
AND YET...
55% of women say brands don't understand them.
39% say brands miss the mark entirely.
"For brands, leagues, and teams, the question is no longer whether to thoughtfully engage women as fans - it’s whether you can afford not to.”
- The Collective, Wasserman (2025)
The global women’s sports audience is powerful, engaged, & untapped. Brands that prioritize women can unlock the game’s fastest-growing market.
- Global revenue for women’s elite sports is expected to surpass $2.35 billion in 2025 1
- 1 in 5 fans have already purchased from brands investing in women’s sports 2
- LGBTQ+ purchasing power globally is estimated at $4.7T 3
- Black Americans wield $1.98T in buying power; estimated to rise to $3T by 2030 8
- 86% of sponsors said their investment in women’s sports met or exceeded expectations 5
Stories that reflect women’s lived experiences create emotional resonance that translates directly into engagement & spend.
- 66% of women sports fans say sports organizations don’t understand or appeal to them 7
- 50% of non-mothers feel especially misrepresented by current brand marketing strategies 7
- Fans are 2.8x more likely to purchase products recommended by women athletes versus other influencers 2
- Women’s fans have a values-first mindset & prioritize brands who demonstrate integrity & social responsibility 9
- 39% of women sports fans say brands miss the mark entirely & 55% say brands don’t understand them at all 7
When 62% of creators share unverified content, journalism provides the rigor, credibility, & trust that brands can’t afford to lose.
- Journalism plays a fundamental role by enhancing the content’s quality and authenticity 10
- Journalism enhances brand marketing by combining storytelling, credibility & extensive research into content 10
- 62% of creators said they don’t vet the accuracy of content before sharing it with their followers 11
- 53% of U.S. adults say they at least sometimes get news from social media 12
- 66% of Americans are extremely or very concerned about people getting inaccurate information from AI 13
SOURCES
1. Deloitte (2025) 2. Parity (2025) 3. World Economic Forum (2025) 4. Statista (2024) 5. Women’s Sport Trust (2024) 6. Fortune (2025) 7. The Collective, Wasserman (2025) 8. Sportico (2025) 9. Forbes (2025) 10. The New York Times (2025) 11. UNESCO / CNN (2025) 12. Pew Research Center (2025) 13. Reuters (2025)
