MORE THAN A STORY.
A STANDARD OF EXCELLENCE.
YES& MEDIA makes cinematic stories that honor all the dimensions of being human.
We produce storytelling for audiences who seek connection.
Documentary content & live events laced with emotional resonance.
Rooted in journalism. Built on identity. From concept to post.
The human behind the athlete.
The vulnerability behind the artist.
The context beneath the moment.
ROOTED IN JOURNALISM
Women-led with deep industry roots & experience producing culturally-impactful stories about real people & real stakes.
CREWED WITH INTENTION
We match creatives with shared identity & lived experience. Inclusive teams + safe sets = authentic content.
CRAFTED WITH EXCELLENCE
We bring substance with work built on journalistic methods that showcase the unifying power of great storytelling.
DELIVERED WITH FLEXIBILITY
Full-service production, embedded expertise, or strategic consulting. Brand campaigns, docu-series, live events.
WOMEN ARE STORY-DRIVEN CONSUMERS...
AND LARGELY IGNORED BY BRANDS & SPORTS ORGANIZATIONS.
$31.8T
Buying Power of Women
(est. $100 Trillion by 2048)
85%
of Household Purchasing
Decisions Controlled by Women
55%
of Women Say Brands
Don't Understand Them
72%
of Women Say They
Are Avid Sports Fans
"For brands, leagues, and teams, the question is no longer whether to thoughtfully engage women as fans - it’s whether you can afford not to.”
- The Collective, Wasserman (2025)
The global women’s sports audience is powerful, engaged, & untapped. Brands that prioritize women can unlock the game’s fastest-growing market.
- Global revenue for women’s elite sports is expected to surpass $3 Billion in 2026 1
- 1 in 5 fans have already purchased from brands investing in women’s sports 2
- LGBTQ+ purchasing power globally is estimated at $4.7T 3
- Black Americans wield $1.98T in buying power; estimated to rise to $3T by 2030 8
- 86% of sponsors said their investment in women’s sports met or exceeded expectations 5
Stories that reflect women’s lived experiences create emotional resonance that translates directly into engagement & spend.
- 39% of women sports fans say brands miss the mark entirely & 55% say brands don’t understand them at all 7
- 66% of women sports fans say sports organizations don’t understand or appeal to them 7
- Fans are 2.8x more likely to purchase products recommended by women athletes versus other influencers 2
- 50% of non-mothers feel especially misrepresented by current brand marketing strategies 7
- Women’s fans have a values-first mindset & prioritize brands who demonstrate integrity & social responsibility 9
When 62% of creators share unverified content, journalism provides the rigor, credibility, & trust that brands can’t afford to lose.
- Journalism plays a fundamental role by enhancing the content’s quality and authenticity 10
- Journalism enhances brand marketing by combining storytelling, credibility & extensive research into content 10
- 62% of creators said they don’t vet the accuracy of content before sharing it with their followers 11
- 53% of U.S. adults say they at least sometimes get news from social media 12
- 66% of Americans are extremely or very concerned about people getting inaccurate information from AI 13
SOURCES
1. Deloitte (2026) 2. Parity (2025) 3. World Economic Forum (2025) 4. Statista (2024) 5. Women’s Sport Trust (2024) 6. Fortune (2025) 7. The Collective, Wasserman (2025) 8. Sportico (2025) 9. Forbes (2025) 10. The New York Times (2025) 11. UNESCO / CNN (2025) 12. Pew Research Center (2025) 13. Reuters (2025)
